Kick Start Your Success


By Romanus Wolter

John Wiley & Sons

ISBN: 0-471-77346-8


Chapter One

STEP ONE

Gain Confidence by Stating Your Intentions

Action: Define your goal and be motivated by your own definition of success.

Success: Building self-confidence by starting on your unique path to success.

Very few dare to strengthen the belief in themselves enough to go after their goals. This step awakens the conviction that already exists in you. Understanding your real intentions is simple and powerful.

We often put off defining and achieving our goals because we fear that if we do not follow the "way it is supposed to be done," we will fail. Good news: The world in which we live today changes very quickly. New technologies, different sales venues, and amazing jobs are created every day. Therefore, the path to achieving an objective transforms daily and, at times, hourly.

The same is true for your definition of success. It transforms as you gain knowledge. As you progress toward a goal, you learn from the real world and adjust your goal. Once you accomplish something, you ask yourself, "Now that I achieved this, what is next?"

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Life is about exploring the world so you can discover what makes you happy and successful in this moment. Continue to change and evolve. It is part of growing as a human.

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Continually adjusting your goal is natural. A few weeks after you get that new job you really wanted, you will be thinking about your next promotion. The product you are developing to revolutionize the way people educate their children will change as you discover how to manufacture and package it. The story you want to write will be much different when it hits the big screen or is published as a book.

Unwrap the unknown and be surprised. Acknowledge the fact that your goal will transform by writing My definition of ultimate success will change as I discover how to make my goal a reality below:

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Celebrate each "version" of your success. Explore your current goal and find out how to connect it to the real world. Use what you learn to REDEFINE your definition of success and take action to create your next new reality.

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Life Is Full of Multiple Successes

You can have anything for yourself if you take action. It is not difficult, and it doesn't have to take a lot of time. Read the biographies of famous people and discover that they had multiple careers and successes:

Benjamin Franklin was a writer, publisher, and then a congressman.

Abraham Lincoln failed as a storekeeper, lost in his first attempt to obtain public office, failed when he ran for the U.S. Senate, and yet is known as one of America's greatest presidents.

Donald Trump declared bankruptcy more than once before becoming a billionaire real estate investor, casino owner, and media darling.

My friend's mom was a floral designer and, at the age of 44, started the process of becoming a neuroscientist. Yes, a brain scientist!

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Success begins by building the right foundation. One that keeps providing you with the ideas and inspiration you need to continue improving.

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So ... What Do You Do?

The most frequently heard question in your life may be, "What do you do?"

Your answer to this simple question can kick start spectacular changes in your life and work. The enthusiasm with which you answer this question, the words you choose, and the confidence you project affects people's belief in your ability to achieve goals. If you believe in yourself, others will, too.

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Most people only know what we tell them about ourselves. Speak positively about your current goal and people will focus on helping you achieve it.

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Every time you answer this question, you are really creating a new beginning for yourself. This query is a perfect opportunity to tell the story of your current goal in such a memorable way that people will want to know more. You accomplish this by focusing on the most compelling part of your answer. Describing the how and why of what you are doing, rather than just listing a title.

The outcome you want to develop is simple: To inspire other people to remember your current goal and open doors that can lead to even greater success.

Gain Personal Focus by Writing Your Intent Down

Most people speak from their minds rather than their hearts, setting them up for a rough start. When asked what their goal is, they usually respond with, "I want to find a girlfriend." "I would love to start a restaurant." "I want a job as a marketing director."

These fact-based definitions do nothing to inspire support from others. People are naturally motivated to inquire about how you expect to achieve your success rather than provide you with assistance.

The first accomplishment on your road to success is to understand the value you intend to deliver to others and commit it to writing. Taking this action gives you the ability to speak with greater confidence. True focus develops through combining the information found both in your heart and in your intellect.

Release your internal awareness and power by defining the benefit you offer: Your Intent. What is intent? It is the energy within you, burning in your soul. It is an intimate understanding of how your actions will benefit others.

It is the same process, whether your goal is huge or Small-the job of your dreams, finding a great babysitter, giving team members new responsibilities, or creating a multibillion-dollar company. The path to success begins by defining your intent.

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When you first write something down, it may appear insignificant, because words can never truly capture our imagination. However, with the help of others, your dream will grow beyond your wildest expectations.

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If I put a seed in my hand and show it to people, they will never be able to experience its potential for beauty. No one will be able to help me grow the seed successfully until I take the first step of planting it.

Once the seed begins to sprout, people will now be on the lookout for ideas for its healthy growth. They will recommend new fertilizers and volunteer to water it when I go on vacation making it easier for my plant to thrive.

The same is true for your goal. People are inspired to help when you reveal the power behind your purpose.

Two Types of Intent

Intent is the underlying emotional foundation of your goal. It gives you the personal focus, energy, passion, and commitment you need to succeed.

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Open your heart. Defining the benefit you offer gets you out of your head and into the power of your passion.

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There are two types of intent: internal and external. Your internal intent shows you why achieving your goal is important to you. What do you love about it? Your internal intent connects your real-world goal to your heart. And the heart has amazing power!

Your external intent shows you how achieving your goal benefits other people-establishing a positive foundation from which to build. Whether these include your new boss, a business owner, a customer, or an expectant mom-does your goal make their work easier, save them time, enable them to realize a dream, or inspire them to take action?

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Intent personalizes and humanizes your goal, motivating people to want to know more about 10 Kick Start Your Success it. Instead of questioning how you will succeed, they will ask how they can support your efforts.

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Combined, your intents establish the foundation for the discovery of the way to make your goal a reality. Your intent does not have to impress other people. It simply has to be something that is important to you. By starting from intent, you break down any intellectual barriers you may have built around achieving your goal.

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Carol wanted to teach classes on how to be a great telemarketer. She had investigated the market for years and created a unique road map to increasing sales.

Instead of starting by having her state her goal, I asked her to write down her external intent: How will your goal benefit other people?

She simply stated, "The information will help companies increase sales and remove frustration in both their personnel and their customers."

She began to develop her classes and was ready to launch when tragedy hit. Both her parents fell seriously ill, and she had to take care of them. She called me in tears, "I can't pursue my goal of creating the sales classes because I can't travel out of town. I can't believe I've failed."

I asked her, "What was your goal?" She said, "To create the sales classes ... Wait.... No, looking back, my intent was to deliver expertise that streamlines the sales process. Perhaps I could focus on writing by creating a newsletter or a book."

Investigating the how and why behind her goal rather than viewing her current plan as fixed freed Carol to find other strategies to accomplish her goal. Circumstances change, but not our heart's intent. * * *

For a new job, you want to discover what the company, its employees, and your new boss need to succeed. Getting personal inspires people to interview you rather than dismissing you because of your past work experience.

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Tim worked on the development side of a television and film corporation. His dream was to move over to the production side of the business so he could be part of the real-world action of creating a show.

However, no matter how many people he spoke to or how many internal production jobs he applied for, the answer was always the same, "No one moves from development to production. The work takes different skills. And the two sides don't get along because of divergent personalities."

Tim liked his employer, but he was frustrated because he feared he would have to change companies in order to obtain his dream job. After attending one of my seminars, he decided to try a different approach.

Instead of setting his goal as "getting a job on the production side," he wrote down his intents. For his internal intent, he stated that he wanted to get into production so he could have the hands-on experience of creating a show. He wanted to see the results of his work on the air rather than merely written on a piece of paper.

His external intent was more difficult to define-as it usually is. After thinking about how others (his employer, his new boss) could benefit, he realized that he had done a great job on the development side. He worked successfully with production personnel, and he had outstanding reviews.

Wouldn't his company be able to produce a better Product-a higher quality television show-if they had a person who understood both the development and production processes? Couldn't they save money by finding hidden costs? Yes!

Tim uncovered a unique benefit that he could share with his manager and other people who were hiring for production positions. As we follow his story, you will discover how his focus on positive benefit opens new conversations and opportunities.

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Intent Is Powerful

Intent unites your goal with your passion. Other people may have goals similar to yours, but they will never be able to match the unique benefit you offer.

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Passion plays a huge role in success. If you love what you do, everyone knows you will find a way to make it real.

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Writing your intent down taps into your intuition and beliefs-your skeleton. It enables you to believe in yourself and your goal, which begins to produce muscle and skin. The knowledge you gain as you take action thickens your skin and your ability to withstand temporary setbacks.

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You don't have to have all the answers before you begin-you just need to define the passion behind your goal so you know what you are truly trying to achieve.

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It is miraculous to experience the amount of energy that is generated when you decide to open your heart and mind to what you truly want to create. By focusing on what you love about your goal, you gain confidence about the real reason you want to achieve it. You are able to let go of all the "this is what I should be doing" and get on with "this is what I want to be doing."

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Mark had his own public relations (PR) firm and wanted a change. He just wasn't passionate about his business anymore. Creating press releases did not excite him, and he felt he was always focused on mundane tasks. However, he couldn't just quit because he had a wife and son to support.

He didn't know what else he wanted to do-start a new career or get a marketing job? Instead of sinking in the quicksand of self-doubt, he started by writing down his intentions. His internal intent stated what was in his heart: He loved talking to media contacts about his clients.

His external intent helped him quickly gain focus-he wanted to help people achieve greater business success by building bridges between the media, their large audiences, and his clients. Wow! This was it-he didn't hate PR, he just didn't like some of the services he offered as part of his business.

Using this information, he realized that to succeed he needed to stop offering services he "thought he should sell." Instead of creating press releases and publicity campaigns, he would focus on selling consulting services that helped his clients understand how to build successful relationships.

His passion was re-ignited. By gaining focus and by defining his intentions, he went from ground zero-not wanting to do PR anymore-to becoming very passionate about his future work. His definition of success expanded to include his own satisfaction with his work.

Mark teamed up with colleagues who offered the capabilities his customers needed but that he disliked delivering. His focus was developing media relationships; his partners would create press releases and campaigns. By sharing clients, he has grown his business by creating new programs based on his passion, not on the products society expects a PR agency to offer.

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Give yourself permission to explore how to connect your intent-your passion-to the outside world. Instead of setting yourself up for failure or putting your success in the hands of others, create your own unique path to success.

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Sarah was having trouble finding a boyfriend. She really wanted a soul mate but felt like she never had any luck with men. She kept hoping that her friends would help her meet someone, but they never did.

At dinner one night with a group of friends, Sarah was dwelling on what was missing in her life. Instead of commiserating with her, I asked her about her intent. "How will having a boyfriend benefit you? What would you love about it?"

She stated that having a boyfriend would provide her with a sounding board for her ideas and a partner with whom to explore the world of art (which she loves). She would have someone to cuddle with at night and to share her dreams and sense of adventure.

(Continues...)



Excerpted from Kick Start Your Success by Romanus Wolter Excerpted by permission.
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